Your Ultimate Content Creation Studio & Livestream Hub

Beyond just a space, Union Square Loft (USL) is a meticulously engineered ecosystem designed for content creators to reach optimal engagement. We blend state-of-the-art technology with a flexible, idea-inspiring environment, ensuring your vision & brand effectively translate into broadcast-quality content. Union Square Loft (USL) is the content creation studio where your creative potential meets limitless technical capability.

I. Unrivaled Livestream & Broadcast Infrastructure

Go live with zero buffering and crystal-clear quality on a dedicated 1GB fiber optic broadcast highway. Our ultra-low latency connection ensures uninterrupted streaming to Twitch, YouTube Live, TikTok LIVE, or any platform, providing the rock-solid foundation your live content demands, amplifying your reach.

Integrated Multi-Camera Live Production & Switching Suite

Elevate your live streams to broadcast-grade professionalism with our integrated multi-camera live production suite.

Cross-Platform Livestream Distribution Hub

Maximize your audience engagement with unparalleled flexibility for content creators. Expand your reach instantly with our cross-platform livestream distribution hub, going live on Twitch, YouTube, Facebook, TikTok LIVE, and more simultaneously - or effortlessly switch between platforms.

II. Pristine Audio & Visual Fidelity for Studio-Quality Content

Deliver crystal-clear, studio-quality audio with our dedicated acoustically soundproof vocal booth eliminates reverberation and external noise, ensuring pristine voiceovers, podcasts, and musical recordings, while our treated 'alive' room offers natural ambience control. Great for the full range between nano- and mega-influencer content creation.

Professional Multi-Source Audio Mixing & Production

Achieve flawless, broadcast-ready audio with our professional multi-source mixing. Our digital mixer and diverse microphone arsenal capture every vocal nuance, while our post-production capabilities ensure rich, balanced soundscapes for podcasts, interviews, and content narratives.

Dynamic 4K Visual Storytelling Displays & Projections

Multiply impressions by enriching your visual storytelling with background displays and projections. Showcase products on our 4k 75-inch interactive touchscreen, or create immersive virtual backgrounds with our greenscreen and projection mapping, integrating your branding into visually captivating and unforgettable content.

III. Flexible & Turnkey Studio Environments

Fully Configurable "Blank Canvas" Production Set

Our adaptable ‘blank canvas’ production set allows content creators to craft any desired look or environment with natural daylight from 9-foot windows, or blackout curtains. Modifiable furniture configurations, dynamic lighting options, and high ceilings allow for rapid transformation into a polished interview set, a casual podcast lounge, a product demo or livestream space, or a vibrant music video backdrop, releasing your creative potential.

Comprehensive On-Site Lighting & Grip Package

Craft the perfect visual mood with our comprehensive on-site lighting and grip package. Our array of professional LED panels and light shaping tools provides content creators creative control over lighting, allowing you to achieve cinematic aesthetics, vibrant product shots, or perfectly lit interviews with ease. We have a full range of C-stands, light stands, flags, scrims, softboxes, diffusion materials, sandbags, and professional power distribution at your fingertips.

IV. Seamless Workflow & Professional Support

Dedicated Video Village (overlooking loft space)

Manage every aspect of your production from our acoustically isolated video village/production control hub. Monitor all camera feeds, mix audio levels, integrate graphics, and direct talent, ensuring a smooth, professional workflow from pre-roll to post-broadcast.

In-House Post-Production & Rapid Delivery Services

Accelerate your content distribution with our in-house post-production and rapid delivery services. From expedited highlight video editing to all-format file transfers and secure cloud delivery, we ensure your finished content is ready for audience engagement with unparalleled speed.

Expert On-Site Production Team & Technical Support

Leverage our expert on-site production team and dedicated technical support to streamline your workflow. Our seasoned videographers and A/V specialists ensure flawless execution of your production, from camera setup and lighting to audio mixing and live broadcast management, allowing you to focus purely on your creative vision.