Manhattan’s Creative Canvas
All-inclusive production studio, event venue, and podcast recording — with 30+ years of A/V expertise built into every session. Walk in with an idea, walk out with the finished thing.
What one day is a full-service production set, the next is an elegant cocktail reception, and the day after, a professional podcast recording. The room transforms to match your project — and every booking includes the full inventory of furniture, professional lighting, and Fulcrum Acoustics sound.
A flexible blank-canvas loft outfitted with professional gear and production accessories. Built for commercials, photo shoots, fashion editorials, music videos, content creation, castings, and documentary interviews.
All furniture, lighting, and sound included with every booking. Sony FX6 cinema camera available when hiring Carlos Montoya as in-house operator. Adjoining prep kitchen, freight elevator access. Need bigger? We partner with neighboring spaces for productions up to 1,500+ people.
All furniture, professional lighting, and sound equipment included with every booking. No rental markups, no surprise charges. Production teams bring their own cameras — or hire Carlos with the in-house Sony FX6.
Sound
- 5 Fulcrum Acoustics Speakers (4.2 surround)
- 2 Shure SM-58 Microphones
- 2 Sennheiser MKE600 Shotgun + boom
- 3 DJI Wireless Mic Kits (6 mics total)
- 2 Rode PODMIC USB/XLR
- Soundcraft UI24R 24-track Mixer
- Shure Boundary & Cathedral mics
Lighting
- 2 Luxli RGBAW LED panels
- 3 Ikan bi-color LED panels
- 3 Colbor CL220R COB LEDs
- Barn doors, softboxes, umbrellas
- 6 C-stands with arms & knuckles
- 2 Bogen light booms 8′
- V-flats, bounce boards, scrims
Set & Furniture
- 12′ grey seamless backdrop
- 8’×8′ diffuser scrim w/ frame
- Blackout curtains or 9′ window light
- 75″ 4K touchscreen
- 2 projectors + projection mapping
- Green screen capability
- Seating for 50, flexible configs
7,000+ sq ft production rooftop available exclusively for film and photo shoots. Street-level freight elevator access. By appointment only.
Host a memorable cocktail reception, an inspired product launch, a private dinner, or a sports viewing party on our 75″ 4K touchscreen. 13-foot ceilings and warm hardwood floors paired with customizable in-house A/V support. One block from Union Square Park, with an adjoining prep kitchen — ideal for catered events including intimate weddings.
Professional podcast recording with everything you need — 3 DJI wireless mic kits (6 mics), 2 Rode Podmics, 2 SM58s, 2 shotgun mics, Shure boundary mics, Soundcraft UI24R 24-track mixer, and Fulcrum Acoustics monitoring.
A/V tech support from Carlos Montoya — 30+ years making audio sound flawless. Comfortable seating, prep kitchen access, and the kind of acoustics your audience can hear.
We invented, conceptualized, and coined the daylight-loft research model — and have run this room since 1994. A true creative research facility and production studio built to document your studies, with a drop-down wall and 15-foot one-way mirror that divides the room into observation and research areas, plus a mezzanine for additional client viewing.
Flexible seating, prep kitchen for catering, full multi-camera A/V recording. Carlos Montoya has designed and operated focus group A/V installations since 1992. One client at a time. Nothing leaves the room.
The positive, high energy environment in Union Square Loft is the ideal when conducting proper market research services. Carlos Montoya creates a unique, one of a kind experience for all his clients that can’t be found or replicated anywhere else.
Definitely an ideal destination for your next research project. The team is very professional and responsive, and the space is extremely versatile. Great value compared to traditional market research facilities.
We’ve used Union Square Loft for multiple productions and it’s become our go-to for clients looking for a professional, fully equipped space. The gear is top-notch and Carlos makes sure everything runs smoothly.
The real market research facility vibe with professional A/V support. We ran a series of focus groups here and everything was seamless — the one-way mirror, the catering setup, the tech. Highly recommend.
What is Union Square Loft?
An intimate Flatiron loft — all-inclusive creative production studio, event venue, podcast studio, and focus group facility at 873 Broadway Suite 408 in NYC’s Flatiron district. 13ft ceilings, 9ft windows, Fulcrum Acoustics 4.2 pro sound, full professional lighting, 75-inch 4K touchscreen, prep kitchen, freight elevator. All furniture, lighting, and sound included. Capacity 60. On Broadway since 1994.
What equipment is included?
All furniture, professional lighting, and sound equipment included: Fulcrum Acoustics 4.2 surround, LED panels with modifiers, C-stands, V-flats, seamless backdrops, blackout curtains. Sony FX6 cinema camera available separately with an in-house operator.
Where is Union Square Loft located?
873 Broadway, Suite 408, New York, NY 10003. Flatiron district, one block from Union Square. N/R/Q/4/5/6/L trains. Freight elevator for heavy equipment.
Who operates Union Square Loft?
Carlos Montoya, A/V specialist since 1992 and former TEDx Bushwick executive producer. Carlos and his team run every session personally.
Can I record a podcast at Union Square Loft?
Yes. Equipment includes 3 DJI mic kits (6 wireless mics), 2 Rode Podmics, 2 Shure SM58s, 2 shotgun mics, Shure boundary mics, Soundcraft UI24R 24-track mixer, and Fulcrum Acoustics monitoring. Contact for rates.
What types of events can Union Square Loft host?
Corporate events, cocktail parties, weddings, product launches, screenings, private dinners, birthday parties, fundraisers, workshops, bar/bat mitzvahs, and more. Full A/V support included. Capacity 60 guests.
Whether you’re planning a production, an event, or a podcast session — call us directly or fill out the form. Carlos responds personally within 24 hours.
Appointments by request only. A 50% deposit holds your date; the balance is due 14 days before. Cancellations within 30 days are non-refundable. Full terms →
You show up with your idea. Everything else is already here.
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