Union Square Loft — All-Inclusive Production Studio, Event Venue & Podcast Studio | NYC Flatiron


















873 Broadway · Flatiron, NYC

Manhattan’s Creative Canvas

All-inclusive production studio, event venue, and podcast recording — with 30+ years of A/V expertise built into every session. Walk in with an idea, walk out with the finished thing.

Schedule a WalkthroughCall 212-529-7570

IntimateFlatiron Loft
13′Ceilings
60Capacity
4.2Fulcrum Sound
30+Years A/V
$0Hidden Fees
The Space
One Studio. Infinite Possibilities.

What one day is a full-service production set, the next is an elegant cocktail reception, and the day after, a professional podcast recording. The space transforms to match your project — and every booking includes our full inventory of furniture, professional lighting, and Fulcrum Acoustics sound.

Professional photo and video production at Union Square Loft NYC

Production

Photo, video, film, commercials, content creation, and castings. Full gear included.

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Corporate cocktail event at Union Square Loft NYC Flatiron

Events

Cocktail parties, corporate events, weddings, product launches, private celebrations.

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Podcast recording studio at Union Square Loft NYC

Podcast & Recording

6 wireless mics, Rode Podmics, SM58s, 24-track mixer, Fulcrum monitoring.

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Production Studio
Your Project. Our Room.

A flexible blank-canvas loft outfitted with professional gear and production accessories. Built for commercials, photo shoots, fashion editorials, music videos, content creation, castings, and documentary interviews.

All furniture, lighting, and sound included with every booking. Sony FX6 cinema camera available when hiring Carlos Montoya as in-house operator.

Adjoining prep kitchen. Freight elevator access. Need bigger? We partner with neighboring spaces for productions up to 1,500+ people.

Fashion production shoot at Union Square LoftFilm production crew at Union Square Loft NYCPanel discussion setup at Union Square LoftGreen screen production at Union Square Loft NYC
Equipment
Everything You Need Is Already Here

All furniture, professional lighting, and sound equipment included with every booking. No rental markups, no surprise charges. Production teams bring their own cameras — or hire Carlos with the in-house Sony FX6.

Sound

  • 5 Fulcrum Acoustics Speakers (4.2 surround)
  • 2 Shure SM-58 Microphones
  • 2 Sennheiser MKE600 Shotgun + boom
  • 3 DJI Wireless Mic Kits (6 mics total)
  • 2 Rode PODMIC USB/XLR
  • Soundcraft UI24R 24-track Mixer
  • Shure Boundary & Cathedral mics

Lighting

  • 2 Luxli RGBAW LED panels
  • 3 Ikan bi-color LED panels
  • 3 Colbor CL220R COB LEDs
  • Barn doors, softboxes, umbrellas
  • 6 C-stands with arms & knuckles
  • 2 Bogen light booms 8′
  • V-flats, bounce boards, scrims

Set & Furniture

  • 12′ grey seamless backdrop
  • 8’×8′ diffuser scrim w/frame
  • Blackout curtains or 9′ window natural light
  • 75″ 4K touchscreen
  • 2 projectors + projection mapping
  • Green screen capability
  • Seating for 50, flexible table configs

Sony FX6 Cinema Camera — available when hiring Carlos Montoya as in-house camera operator. Contact for details.

Production Rooftop
Manhattan Skyline. Your Backdrop.

7,000+ sq ft production rooftop available exclusively for film and photo shoots. Street-level freight elevator access. By appointment only.

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Event Venue
From Intimate to Electric

Host a memorable cocktail reception, an inspired product launch, a private dinner, or a sports viewing party on our 75″ 4K touchscreen. 13-foot ceilings and warm hardwood floors paired with customizable in-house A/V support.

Centrally located in the Flatiron District, one block from Union Square Park. Adjoining prep kitchen with dishwasher, refrigerator, and ice maker — ideal for catered events including intimate weddings.

Cocktail ReceptionsWeddingsPrivate DinnersHoliday PartiesCorporate EventsProduct LaunchesBirthday PartiesFundraisersScreeningsWorkshopsBar/Bat MitzvahsQuinceañeras
Holiday party at Union Square Loft NYCCorporate networking event at Union Square LoftPrivate party at Union Square Loft NYCDinner party at Union Square Loft NYC Flatiron
Podcast & Recording Studio
Your Story Deserves Better Than a Closet

Professional podcast recording with everything you need — 3 DJI wireless mic kits (6 mics), 2 Rode Podmics, 2 SM58s, 2 shotgun mics, Shure boundary mics, Soundcraft UI24R 24-track mixer, and Fulcrum Acoustics monitoring.

A/V tech support from Carlos Montoya — 30+ years making audio sound flawless. Comfortable seating, prep kitchen access, and the kind of acoustics your audience can hear.

Sound booth at Union Square Loft podcast studioDJ and music production at Union Square Loft NYC
Creative Marketing Research
The Original Daylight Focus Group Facility

We invented, conceptualized, and coined the daylight-loft research model — and have run this room since 1994. A true creative research facility and production studio built to document your studies, with a drop-down wall and 15-foot one-way mirror that divides the room into observation and research areas, plus a mezzanine for additional client viewing.

Flexible seating, prep kitchen for catering, full multi-camera A/V recording. Carlos Montoya has designed and operated focus group A/V installations since 1992. One client at a time. Nothing leaves the room.

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About
A Legacy of Art, Production & Community

Union Square Loft began as a romance-novel reference photography and movie-poster studio and has evolved into a versatile, tech-customizable production and event space — on Broadway since 1994. The room carries the creative lineage of the photographers and producers who built it, among them the artist Addie Passen.

Led by Carlos Montoya — A/V specialist since 1992 and former TEDx Bushwick executive producer — the studio runs on decades of hands-on experience across the audiovisual field. Every session benefits from someone who has worked at the intersection of art, production, and community for over 30 years.

Empty loft production space at Union Square LoftLounge at Union Square LoftPanoramic view of Union Square Loft production studioNatural light through 9-foot windows at Union Square Loft
What Our Clients Say
Trusted by NYC’s Creative Community

The positive, high energy environment in Union Square Loft is the ideal when conducting proper market research services. Carlos Montoya creates a unique, one of a kind experience for all his clients that can’t be found or replicated anywhere else.

— Yelp Review, Market Research Client

Definitely an ideal destination for your next research project. The team is very professional and responsive, and the space is extremely versatile. Great value compared to traditional market research facilities.

— QRCA Member Review

We’ve used Union Square Loft for multiple productions and it’s become our go-to for clients looking for a professional, fully equipped space. The gear is top-notch and Carlos makes sure everything runs smoothly.

— Dramatic Resources

The real market research facility vibe with professional A/V support. We ran a series of focus groups here and everything was seamless — the one-way mirror, the catering setup, the tech. Highly recommend.

— Pomegranate Research

Used Union Square Loft for a corporate event. The sound system is incredible and the lighting completely transformed the space. Everything was included — no surprise charges.

— J.S., Brooklyn

Amazing space for podcasting. The mics and sound system are studio-quality, and Carlos knows audio inside and out. Our episodes sound noticeably better than anywhere else.

— Leo K.
Reserve Your Session
Secure Your Date with a Deposit

Ready to lock in your date? Reserve Union Square Loft for your production, event, or podcast session.

Call to Reserve — 212-529-7570Email for Custom Quote
Get In Touch
Your Next Project Starts Here

Whether you’re planning a production, an event, or a podcast session — call us directly or fill out the form. Carlos responds personally within 24 hours.

Phone

Appointments by request only. Call for date and time. A 50% deposit holds your date; the balance is due 14 days before. Cancellations within 30 days are non-refundable. Full terms →