FOCUS GROUPS ARE A GREAT MARKET RESEARCH METHOD

Focus groups are made up of three main parts, the respondents (consumers), the moderator and the business/company decision-maker. The respondents are usually chosen from different segments of the target market for a given product or service....

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WHY RENT A PRODUCTION STUDIO

I am sure that it has happened to you to shot a video on location and to find out upon review that the quality of sound was far from what you had hoped for. If this is not your first time producing a video than I am sure you know exactly what I am talking about....

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A (RE)EVOLUTION IN FOCUS GROUP FACILITIES©: TRANSITIONING TO AN UBER-FACILITY

It's well known that inspiration and creativity are at the heart of innovation. That's why today's qualitative market research projects increasingly tap into resources that inspire creativity, ease and expression in respondents...

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